Manchester United launch 2023/24 home kit
Manchester United unveil new adidas home kit for 2023/24 season,
Manchester United have unveiled their new adidas home kit for the 2023/24 season,
a design inspired by the city’s industrial heritage and featuring the iconic red rose.
Made with hundred percent recycle materials, the rose is represented by a geometric pattern
on the red base color that draws inspiration from the bridge over the River Irwell that connects
Manchester and Sanford. The bridge remains an ‘enduring symbol’ of the deep connection with
an industrial legacy.
Sportswear giant adidas say: “This new kit taps into the cultural identity of the city – and its
rich heritage – whilst also encapsulating the fans’ undying commitment and love for the club.
It is a statement in the club’s timeless belief to succeed, forever and ever.”
Originally the badge adopted by the ruling House of Lancaster in the middle ages, the
red rose has since come to symbolize Lancashire and has remained synonymous with Manchester long after the historic county boundaries were redrawn.
United used a red rose logo on their shirts as far back as the 1909 FA Cup final when the club lifted the famous trophy for the first time. More recently, it formed part of an all-over abstract graphic that featured on the 2019/20 black third kit, also designed by adidas.
